In the past, Customers of Harley-Davidson are Baby Boomer. Baby Boomers are a mid-aged men, about 40 years old up, and they have high revenue to estimate 78,000 dollar/month. Nowadays, Harley-Davidson aims the group of Gen X and Gen Y that are rich.
Gen X is a group of the person that is 31-45 years old. The personality of the group is to like to do everything easily, don't like formal matter, don't care work a lot and interest the balance between the work and family.
Gen Y is a group of the person that is 20-30 years old. The personality of the group is vey ambitious and confident. And then they have knowledge about technology a lot and they like challenging in their work.
Including the customer of Harley-Davidson must be rich or their revenue is rather high.
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