Freedom & Braveness
Imagination of Harley-Davidson through the advertisement and the movie, including negative imagination revolt the society or positive imagination about friendship on the road. All reply the demand of the most people that want to have freedom and these demand having everywhere on the world therefore Harley-Davidson becomes first brand in heart of customers around the world.
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Branding
Harley-Davidson is the brand personality so much. The personality is sent from the one loves Harley-Davidson to other one.
What are the factors to make this brand belong in customer heart ?
---Motivation---
Harley-Davidson can offer demand of the person loving Harley-Davidson. There are 2 motivation.
1. Participation
Normally, The person want to participate in their group or something that are important more than themselves. This requirement makes the human gather into a group. In case of Harley-Davidson, the person possesses Harley-Davidson to make him feel to become same group of other one having Harley-Davidson.
2. Dream
The dream that a day they will become the member of the brand. If they believe the and love the brand. They would try to possess the brand although the brand is very expensive. The brand makes their dream perfect.
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