The Harley-Davidson Corporation has found multiple ways to implement its promotion strategy. Harley-Davidson's primary promotional tool since 1983 has been the HOG(Harley Owners Group). The company's advertisements and commercials are focused around female images. The most bikers are males, the HOG advertising campaign has been successful for decades. Harley-Davidson also uses another strong promotional campaign through it's cafes, located in most dealerships. Harley-Davidson has also developed an interactive website (www.harley-davidson.com). The website gives the company the chance to expand its operations online. Finally, Harley-Davidson's most important promotional tool is the brand image of a truly American product. Such a tool appeals to the domestic market, and owning a Harley-Davidson bike fits well into supporting the national feelings of pride for America.
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