4 nd week

When I entered the class, I felt exciting every time because I would learn new knowledge about brand. First I learned about Market mix such as Product, Promotion, Price, Place. The product strategy is from product + service. Normally, the most customers will buy the good when they are very confident with the brand so the producers must do their brand very value. Second I learned about Product management(Phillip Kotler). there are 3 process.
1. Create a customer value
- What does a customer want ?
- Product meat to them.
2. Positioning(Unique selling point)
- A customer's feeling such as price, quality, service, desigh etc.
3. Branding
- Promise, brand value, slogan, logo etc.
These knowledge are very useful for business and lifestyle.

Thank you alot Aj. Gob